There is something timeless about Provence. The light, the landscapes and the rhythm of life here have drawn artists, writers, and dreamers for centuries. But for those who love to drive, it is the perfect canvas. Lavender fields stretch to the horizon, roads wind through dramatic gorges and mountain passes, and every village feels like it has been waiting a thousand years for you to arrive. It is here that Solenza chose to launch our first Driving Tour. A region that embodies everything we believe a journey should be.

Driving in Provence is an experience of contrasts. One morning, you find yourself threading through narrow mountain switchbacks, the kind that demand focus and precision, every corner an invitation to find your flow. By afternoon, you are gliding along wide valley roads that invite a different kind of joy, the freedom to let the car breathe, to feel the horizon open. Each road reveals a new character, and with our multi-car fleet, each car finds its perfect stage. A Ferrari alive in the tight corners of the countryside, a Porsche carving effortlessly through sweeping curves, a grand tourer settling into the rhythm of a coastal approach. Variety is what defines this region, and it’s what makes the driving unforgettable.

But Provence is not only about the driving. Every day has its own story beyond the road. Lunch might be served beside a quiet lake, shaded by trees where the only sound is conversation and the clink of glasses. Another afternoon could take you into the heart of the countryside for a private tasting, where wines are poured by families who have cultivated them for generations. On one evening, a hands-on cooking class offers the chance to discover regional flavours. These aren’t staged moments; they are authentic expressions of Provence, carefully layered into the journey so that every stop enriches the drive.

The places you stay are chosen with the same care. A private estate on arrival, where guests first gather and the journey begins with a welcome dinner and paired wines. A boutique retreat after a day of mountain roads, where luggage is already waiting in your room and the evening unfolds with ease. Every property is selected not only for luxury but for character. The kind of atmosphere that feels rooted in the region, offering both comfort and authenticity.

Then there is the finale, something truly extraordinary. After days of roads, villages, and vineyards, the tour concludes on the Riviera with the Cannes Firework Festival. Against the backdrop of the Mediterranean, the night sky erupts in colour, mirrored in the sea below. Guests watch from a front-row seat. It is a moment of theatre, celebration, and reflection, and the perfect conclusion to a journey that has woven together performance and pleasure, culture and connection.

Provence represents everything Solenza was created to deliver. Journeys that are more than driving holidays, that balance adrenaline with authenticity, that offer understated luxury and effortless precision. This is not about spectacle for spectacle’s sake. It is about creating memories that feel natural, intimate, and lasting. The kind of experiences where every detail has been considered, but the result feels effortless.

For us, Provence is not just the beginning of a season. It is part of the beginning of Solenza. A statement of intent, a declaration of how we see the road and the world around it. To drive here is to understand what we stand for: journeys that blend performance and place, delivered with quiet confidence, and remembered long after the engines are silent.

Our Provence Driving Tour runs from 11 - 16 August 2026, with extremely limited availability. To learn more or reserve your place, visit our Event Calendar or contact our team directly. The lavender fields, the villages, and the Riviera finale await.