Privacy Policy

Version: 1.1

Effective Date: 18 August 2025

At Solenza, your trust matters as much as your experience on the road. We treat your personal data with the same care and precision that we bring to every journey. This Privacy Policy explains what data we collect, how we use it, and the rights you have under UK data protection law.

1. Who We Are

Solenza Group Ltd

  • Registered in England and Wales

  • Company No: 16615087

  • Registered Office: Michelin House, 81 Fulham Rd, London SW3 6RD, United Kingdom

  • Email: legal@solenzaexperience.com

  • Website: solenzaexperience.com

Solenza provides curated luxury driving experiences, private tours, and bespoke travel services to clients worldwide. This policy applies to anyone who visits our website, makes an enquiry, or books an experience.

2. What Data We Collect

We may collect personal data when you visit our website, make a booking, or contact us:

Identity & Contact Data

  • Full name

  • Email address

  • Phone number

  • Postal address

  • Passport or ID (for bookings)

  • Date of birth (for driver eligibility)

Booking & Event Data

  • Experience selection

  • Guest preferences (dietary, travel, accessibility)

  • Payment details (processed securely via third-party providers such as Stripe)

  • Travel documents (where required)

  • Driver’s licence information

Marketing & Technical Data

  • Website usage data (via cookies and analytics)

  • CRM data and communications history

  • Preferences for communications and marketing

3. How We Use Your Data

We collect and process your personal data to:

  • Respond to enquiries and provide customer service

  • Manage and fulfil bookings

  • Provide tailored travel experiences and services

  • Process payments securely

  • Ensure safety, health, and legal compliance for driving and travel

  • Send marketing updates (only if you opt in)

  • Analyse website usage and improve functionality

Lawful bases for processing:

  • Performance of a contract (e.g. managing your booking)

  • Legitimate interest (e.g. customer service, marketing to existing clients)

  • Consent (e.g. optional marketing communications, cookies)

  • Legal obligation (e.g. tax records, safety & insurance requirements)

4. Marketing Communications

You can choose to receive:

  • Event announcements

  • New experience launches

  • Exclusive offers

  • Newsletters

You can withdraw consent at any time via the unsubscribe link in our emails or by contacting us.

5. How We Store & Protect Your Data

  • All data is stored securely in GDPR-compliant systems

  • Payment data is processed by PCI-compliant providers; Solenza does not store card details

  • Access to sensitive data is restricted to authorised personnel only

  • Where data is transferred outside the UK (e.g. to the US for email marketing tools), we use Standard Contractual Clauses (SCCs) or other lawful safeguards

6. Data Sharing

We may share your data with:

  • Trusted suppliers (e.g. hotels, logistics providers, insurance partners)

  • Payment processors

  • Marketing and CRM platforms

All partners are contractually required to protect your information and only use it to deliver services on our behalf. We will never sell your data.

7. How Long We Keep Your Data

  • Booking & ID documents: 6 years (for tax and legal compliance)

  • CRM / communications: until unsubscribed or 2 years of inactivity

  • Marketing preferences: until withdrawn

  • Event feedback / photography: indefinitely, unless removal is requested

  • Cookies & analytics data: typically 14–26 months (depending on provider settings)

8. Your Rights Under UK GDPR

You have the right to:

  • Access your personal data

  • Correct inaccuracies

  • Request deletion (“right to be forgotten”)

  • Restrict or object to processing

  • Withdraw consent (e.g. for marketing)

  • Lodge a complaint with the UK Information Commissioner’s Office (ICO)

ICO Contact: ico.org.uk | Tel: 0303 123 1113

To exercise your rights, contact: legal@solenzaexperience.com

9. Cookies & Tracking Technologies

Our website uses cookies to:

  • Analyse traffic and improve functionality

  • Remember preferences

  • Enable third-party services (e.g. forms, video, booking tools)

On your first visit you’ll be prompted to accept or reject optional cookies. You can change your preferences via your browser settings or our cookie manager.

10. Children’s Data

Our services are not directed at children. We do not knowingly collect data from individuals under 18, except where required for driver eligibility verification.

11. Automated Decision-Making

We do not use your personal data for automated decision-making or profiling.

12. Updates to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website and dated accordingly.

Contact

If you have any questions about this policy or your data, please contact:

Solenza Group Ltd
Email: legal@solenzaexperience.com