swiss country road

The Solenza Story

Solenza is a new expression of luxury travel, founded by professional racing drivers Alex Sedgwick and Moh Ritson. Our vision is to merge the precision of motorsport with the soul of boutique hospitality. Creating journeys that balance performance, elegance, and discovery.

After years of designing and hosting driving experiences in Europe, the US and beyond, we set out to create something more personal, more refined, and more meaningful.

For us, Solenza has become a philosophy of travel, where every journey is crafted with the same care, discipline, and intent that have defined our motorsport careers.

How It Works

From first contact to final farewell, our team handles the planning, logistics, and on-tour hosting with precision. Leaving you free to enjoy the road and the moments that matter.

Step 1

Enquire

Every journey begins with a conversation. Whether you know what you want or are seeking inspiration, our team handles each enquiry personally and with care.

Step 2

Engage

Through a personal conversation, we shape the experience around you. From room preferences to bespoke upgrades, every detail is confirmed before you arrive.

Step 3

Experience

From the moment you land, we take care of everything. Each drive, stay, and dining experience is seamlessly managed so you can simply enjoy the journey.

Who We Are

Who We Are

Solenza was founded by two professional drivers with a shared passion for travel, people, and hospitality. Our journeys are shaped by decades of experience in motorsport and luxury events, brought together with one clear goal: to deliver driving experiences that are as personal as they are unforgettable.

Alex Sedgwick

Co-Founder

Alex is a professional racing driver with over a decade of international motorsport experience. He has designed and delivered automotive events across the world, combining precision with creativity. At Solenza, Alex leads operations and experience design, ensuring every road, hotel, and detail is curated to perfection.

Moh Ritson

Co-Founder

Moh is a professional racing driver and hospitality specialist. He has overseen programs across the F1 calendar, shaping experiences for some of the sport’s most discerning guests. At Solenza, Moh drives the brand, marketing, and guest journey, blending professionalism with a warm, personal touch.

The Solenza Team

Supporting the founders is a wider team of drivers, guides, hosts, and support personnel on each event, as well as guest concierge, operations, logistics, marketing, and planning staff behind the scenes. Every member is trained to the same standard, united by a passion for detail and service. Together, they deliver the precision and warmth that define every Solenza journey.

The Solenza Difference

Four pillars define every Solenza journey. Elegant, precise, and designed to make your experience unlike any other.

Where We’re Headed

Solenza is still in its early chapters, but the road ahead is clear. We’re building step by step, laying strong foundations, launching our key experiences, and ultimately expanding our offerings worldwide.

2025: Foundations

2025 focuses on laying the groundwork for Solenza’s future. We’re establishing the brand, refining the systems that underpin every journey, and building and training a team of luxury automotive travel experts who will deliver each experience with precision and care.

2026: First Journeys

2026 introduces Solenza’s first public journeys. The year begins with pre-release previews for those closest to the brand, alongside the Solenza Ice Driving Experience, the first Solenza event to be seen by the wider world. By the second half of the year, we will welcome guests on our first Driving Tour and begin offering Independent Journeys and bespoke escapes, tailored to each guest.

2027: Growth & Expansion

By 2027, Solenza will present a full calendar of Driving Tours, Track Experiences, Independent Journeys, and bespoke itineraries. Our focus remains the same: to grow carefully, expand into new regions, and deliver every experience with the intimacy, authenticity, and attention to detail that defines Solenza.

2025: Foundations

2025 focuses on laying the groundwork for Solenza’s future. We’re establishing the brand, refining the systems that underpin every journey, and building and training a team of luxury automotive travel experts who will deliver each experience with precision and care.

2026: First Journeys

2026 introduces Solenza’s first public journeys. The year begins with pre-release previews for those closest to the brand, alongside the Solenza Ice Driving Experience, the first Solenza event to be seen by the wider world. By the second half of the year, we will welcome guests on our first Driving Tour and begin offering Independent Journeys and bespoke escapes, tailored to each guest.

2027: Growth & Expansion

By 2027, Solenza will present a full calendar of Driving Tours, Track Experiences, Independent Journeys, and bespoke itineraries. Our focus remains the same: to grow carefully, expand into new regions, and deliver every experience with the intimacy, authenticity, and attention to detail that defines Solenza.

2025: Foundations

2025 focuses on laying the groundwork for Solenza’s future. We’re establishing the brand, refining the systems that underpin every journey, and building and training a team of luxury automotive travel experts who will deliver each experience with precision and care.

2026: First Journeys

2026 introduces Solenza’s first public journeys. The year begins with pre-release previews for those closest to the brand, alongside the Solenza Ice Driving Experience, the first Solenza event to be seen by the wider world. By the second half of the year, we will welcome guests on our first Driving Tour and begin offering Independent Journeys and bespoke escapes, tailored to each guest.

2027: Growth & Expansion

By 2027, Solenza will present a full calendar of Driving Tours, Track Experiences, Independent Journeys, and bespoke itineraries. Our focus remains the same: to grow carefully, expand into new regions, and deliver every experience with the intimacy, authenticity, and attention to detail that defines Solenza.

Start Your Journey

Our team is here to answer your questions and help you discover the perfect Solenza experience. Every enquiry is handled personally, with the same care we bring to your chosen journey.