Nov 26, 2025

The Five Worlds of Solenza

Solenza has been shaped around five distinct ways of exploring the world by road. Each with its own pace and personality, yet guided by the same values of curation, intention, and quiet luxury.

No two journeys feel the same. Some unfold slowly under warm Mediterranean light; others come alive in snow and silence. Some are shared with a small group, others are meant for just a few people or even two. From the very beginning, Solenza has been shaped around five distinct ways of exploring the world by road. Each with its own pace and personality, yet guided by the same values of curation, intention, and quiet luxury.

At the heart of it all are our Driving Tours. These are the experiences that define Solenza’s philosophy most clearly: multi-day journeys where each road, each hotel, each meal, each experience and every moment has been chosen with purpose. A day might begin with an early-morning descent through a valley in Tuscany and end with dinner in a private dining room overlooking the hills, the evening settling softly around the group. The rhythm of a Signature Tour is unhurried but deeply considered. Guests move between a curated selection of cars, each chosen for how it brings the region to life, the road becoming a way of understanding the place itself.

From this foundation, Solenza began shaping other experiences, one of which arrives first on the calendar and sets a very different tone.

Where the Driving Tours celebrate movement and warmth, Ice Driving offers something elemental. It strips driving back to feel, balance, and instinct. The first Solenza experience of the season will take place on a frozen lake, where guests learn car control in an environment that is both exhilarating and unexpectedly calming. The days are defined by focus and flow, the evenings by firelight, saunas, and Nordic stillness. There is a purity to the experience. No distractions, no rush, just the quiet satisfaction of learning something new, pure adventure, and the comfort that follows.

Not every journey needs a group. Some guests prefer a different kind of freedom: the ability to explore at their own pace without sacrificing intention or detail. This is where Independent Journeys come in. They offer the space of self-guided travel with the seamless planning of a Solenza itinerary. The hotels, the restaurants, the roads, and the pacing are all shaped with the same care as our group tours, but the days remain entirely your own. There is room for spontaneity, to linger in a village, to extend a stay, to take an unhurried morning, with the reassurance that everything behind the scenes has been thoughtfully arranged, so your attention can stay on the journey itself.

There are also journeys where guests want to go deeper into the craft of driving, or closer to the world that shaped Solenza in the first place. These are our Performance Experiences, which take two distinct forms.

Some unfold on track, where guests refine their technique with guidance from professional drivers, discovering a clarity and confidence that only comes from being in the right environment, with the right support. Others unfold at major racing events, where the focus shifts from technique to immersion. Here, guests experience race weekends the way drivers and teams do, with curated hospitality, behind-the-scenes access, and the perspective that comes from being close enough to feel the atmosphere rather than simply watch it.

In both cases, the aim is the same: to bring people closer to the spirit of motorsport in a way that feels intimate, authentic, and exhilarating.

Finally, some experiences begin with a conversation, not a format. Private & Bespoke journeys are created from a blank page. A family celebration, a milestone event, a corporate escape, or a personal dream brought to life with full intention. These journeys can take the shape of any of the others: a tour, a retreat, a performance-led experience, or something unique. What defines them is not structure but care: the desire to create something deeply personal, shaped with the same precision that runs through everything Solenza does.

Five different expressions of one philosophy.

Five ways to travel with intention.

Five approaches to discovering the world behind the wheel, each offering the same sense of ease, warmth, and presence, no matter where the journey leads.

Whether your first Solenza moment happens on a sunlit pass in Tuscany or on a frozen lake in Sweden, the feeling is the same: that every detail has been shaped for you, and that the road, in all its forms, still holds the power to inspire.