Beginning near Lyon, this journey unfolds north toward Champagne through some of France’s most quietly beautiful regions.

The roads flow through vineyard landscapes, rolling countryside, and historic villages, offering a style of driving that is both relaxed and deeply engaging. Each day builds naturally, with routes designed for rhythm and flow rather than intensity, allowing you to settle into the journey and the surroundings.

Accommodation is set within a collection of historic château properties and characterful hotels, each chosen for its sense of place and understated elegance. Evenings centre around Michelin-led dining and carefully curated culinary experiences, reflecting the depth and identity of each region.

Throughout the journey, you will rotate through a curated fleet of performance cars, each selected to suit the roads and the pace of the experience. Open-top and grand touring platforms allow you to fully engage with the landscape, while more focused options introduce a sharper edge where the route invites it.

The final chapter is set in Champagne, where the pace softens, and the focus shifts fully to the region itself. A private tasting and dining experience offers access to one of the world’s most historic Champagne houses, providing a fitting and memorable conclusion.

Balancing driving, gastronomy, and cultural immersion, the Tour de France is a journey defined by flow, detail, and a strong sense of place. A considered exploration of France at its most refined.